Goo Goo Dolls 'Rebel Beat' and Cognitive Dissonance
I've enjoyed the band Goo Goo Dolls since they released their album Superstar Car Wash back in 1993. I bought their 2013 album Magnetic soon after release. It's solid. Particular favorites are Bringing on the Light (by Takac) and Keep the Car Running (by Rzeznik). Overall a nice pop rock rekkid.
There's a lesson in here about consistency and being able to walk it like you talk it though. The opening track and first single 'Rebel Beat' has the chorus:
Hey you, look around!
Can you hear that noise? It's a rebel sound.
We got nowhere else to go.
And when the sun goes down, and we fill the streets,
You're gonna dance 'til the morning to the rebel's beat.
Sets up some expectations about the music doesn't it? The song better have some of that rebel sound to back up the lyric. Unfortunately, Rebel Beat is firmly at the pop end of the pop rock spectrum. Slickly produced and commercial, it's anything but rebellious. In this case, the lyric spoils a nice tune by creating cognitive dissonance. The music claims one truth and the lyric claims another. They can't both be true. It's uncomfortable to be asked to believe two contradictory notions.
Cognitive dissonance is a powerful force in all areas of life. We look for consistency and honesty everywhere. Confounding someone's expectations is painful to them. You can make perfectly good tea taste terrible by serving it to someone that's expecting coffee. When designers talk about honesty, they're talking about confirming users' expectations and minimizing cognitive dissonance, so that their product feels and tastes good. Get it wrong and you can taint an experience in a way that's hard to recover leaving a user confused and uncomfortable like a robot on the verge of self destruction.
"Rebel Beat ... does ... not ... compute ..."
In this case, the song could have been fixed with a relatively small lyric change prior to release.